An AI-powered cultural intelligence platform that helps global teams explore the real-world context behind behaviours and decisions - reducing risk and unlocking growth when entering or scaling in new markets.
We’re offering early access to a small group of global teams.
Get a first look, shape the roadmap and access insights before public launch.
Early access full? You’ll be added to the waitlist.
Based on 17+ years of cultural strategy and market research across 50+ countries, working with teams at:
Most AI ignores cultural and local nuances. Ours doesn't.
marketIQ maps people's behaviour to 28+ factors like norms, infrastructure, politics and history.
This means our AI can guide you on how to grow in new markets while respecting what people expect, do and avoid.
No long research decks or vague trend reports. marketIQ helps your team act with sharper, faster insights, wherever you work in the world.
marketIQ is for global teams who need to make confident, context-aware deicisons.
Uncover beliefs, behaviours and systemic forces that shape real-world decisions
Explore churn, trust, strategy or market expansion across domains like marketing, product, research and growth
Get context-rich outputs, with transparent confidence levels and free of stereotypes
Every insight is clearly marked as observed, interpreted or hypothesised so you can test and further research, tailored to your industry, objectives and audience.
See the system’s confidence level for each insight or recommendation, plus it flags when human validation is advised.
Insights map to real KPIs, whether in product, marketing, growth or research.
Built on Real Experience. Designed to Scale.
I’m Chui Chui, a cross-cultural strategist and researcher. Over the past 17+ years, I’ve worked with teams at Spotify, Bumble, Fiverr, Marriott and others, helping them understand people, culture and market context across 50+ countries.
I created marketIQ to make those insights scalable, so global teams can access deep cultural context before building, localising or launching.
The platform is powered by 28+ cultural dimensions, shaped directly by this work, mapping how forces like collectivism, infrastructure and regulation influence behaviour, expectations and business outcomes.
AI can answer many questions. But it still struggles with culturally specific nuance, meaning and behavioural context.
We’re building the missing layer so teams stop guessing and start seeing what really drives decisions in different markets.
Be the first to try the platform and shape what we build next.
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